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More about Force for Good

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One day we decided we should do more.

Force for Good was born out of our frustration of not being able to find and connect with the people and charities that are making a difference for the causes we care about. 

And so we set out to change it.

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WE HELP EVERYBODY TO KNOW THEIR IMPACT

We want everybody to be able to know the impact they are making in the world across fundraising and volunteering.

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WE SUPPORT CHARITIES DO MORE

We are passionate about helping all charities, regardless of size, cause, budget, resource or footprint, reach and engage a wider audience.

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WE HELP COMPANIES SUPPORT THEIR EMPLOYEES 

We want companies to better support their employees around the causes and issues that they really care about, fundraise and volunteer for.

We might just have the best jobs in the world...!

We LOVE what we do. We live it, breathe it and bizarrely all regularly dream about it! Our team carries a wide range of expertise and sector experience from big global corporates to tech and innovating within charities. What gets us out of bed each morning, is the opportunity to be part of something truly epic - that is set to make a seriously positive impact on the world. 

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Our CEO, Lucy is incredibly passionate about all things philanthropy, sport and purpose, having raised over $2million for charity to date. Lucy’s vision is to use tech to enhance how philanthropy is done, making it more connected, accessible and tangible. Lucy is a driven, committed and purpose-led entrepreneur with success in building a business from the ground up. Former HSBC, Lucy has extensive experience in leading teams across Asia and working with some of the world's largest clients. Lucy won Women Leading Change in Asia and is excited for big things to come!

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Lucy Bennett-Baggs

CEO & FOUNDER

Our CEO, Lucy is incredibly passionate about all things philanthropy, sport and purpose, having raised over $2million for charity to date. Lucy’s vision is to use tech to enhance how philanthropy is done, making it more connected, accessible and tangible. Lucy is a driven, committed and purpose-led entrepreneur with success in building a business from the ground up. Former HSBC, Lucy has extensive experience in leading teams across Asia and working with some of the world's largest clients. Lucy won Women Leading Change in Asia and is excited for big things to come!

  • LinkedIn
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Our CTO, Harish, developed AI-powered health pods, medical devices and healthcare services. He was also an innovation consultant for tech founders across various industries. He now turns his passion and skill sets into creative and strategic brand building. Undaunted by the evolving and unpredictable moods of the industry, Harish is determined to build a tech team that plays a front and centre role in driving change globally. Harish is Lucy's right hand man and is leading the charge in bringing the vision to life!

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CTO

Harish Ramachandran

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Victoria brings 13 years+ of advertising, digital marketing and partnerships experience working across advertising and events agencies, charities and corporates. Working across UK and Asia, she is extremely passionate about social justice, as well as creativity and innovation within the giving space and supporting charities do more with the resources they have available. This role is the perfect fit! She has also taken on a number of challenges for charity all around the world and helped raise over $1.2m for charity in the process.

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HEAD OF MARKETING

Victoria Penman

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Our Head of User Experience & Success Jen, is our Hong Kong-based South African with a love for people, travel & being outdoors. She is a self-confessed A-Type, people-centred and extremely passionate about making connections and giving back. Jen has created a unique way of ensuring our values and vision of Force for Good are woven through the every customer touchpoint. When she’s not at work, Jen can be found on one of Hong Kong’s many trails, traveling or organising things. 

HEAD OF USER EXPERIENCE & SUCCESS

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Jennifer Abbey

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Our incredibly well connected Head of Partnerships, Christine Amour-Levar, is a versatile, purpose-driven leader with a depth of experience in International Marketing & Communications and Social Entrepreneurship, raising a total of $1.5 million dollars to date for charities that protect the environment and advance the position of women around the world. Christine is the United Women Singapore Gender Equality Impact Changemaker Award winner 2020.

HEAD OF IMPACT PARTNERSHIPS

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Christine Amour-Levar

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Dave has been a professional fundraiser for the last 15 years, helping large and small charities across the UK to increase their income and impact. With a passion for innovation, strategy and engagement, Dave has developed award winning digital fundraising strategies, exciting new fundraising products and large-scale brand campaigns. Now, as part of the Force for Good team, Dave hopes to help charities to make the most of this exciting new movement and help them connect to new audiences that are passionate about social change.  

CHARITY SUCCESS LEAD

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Dave Boorman

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As our Community Lead, Alyce is a natural connector of people and born storyteller. She brings 8 years of experience and passion for communications and social media in the sports and lifestyle industry for Adidas and Zalora.

When she’s not breaking a sweat testing out a new fitness trend, she’s busy finding ways to take our brand storytelling to the next level. She's passionate about health, female empowerment and sustainability.

COMMUNITY LEAD

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Alyce Lampe

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Farha brings deep knowledge and passion for social capital development. She uses these skills to help identify opportunities and support Force for Good users maximise their social impact through the platform. She is very excited to be part of the future of charitable giving and to drive change at a global level.

PARTNERSHIPS MANAGER

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Farha Kazi

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Bala is an aspiring forward-thinking technology professional with a Master's Degree in Engineering. With great technical skills, a strong business acumen and his experience across Asia, Bala is a great asset to the team!

PRODUCT MANAGER

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Bala Sivanesan

But we couldn't do it without these legendary advisors

These guys trusted and believed in what we are doing from day one and we are incredibly grateful and lucky to have them by our side, supporting us every step of the way.

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Jonathan Bond

CHAIRMAN OF FORCE FOR GOOD & CO-FOUNDER OF TTB PARTNERS

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Tim Rath

TYCHO CAPITAL & CO-FOUNDER OF LAZADA

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Peter Guenthardt

AVALON INVESTMENTS AND MD AT BANK OF AMERICA

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Siew Kam Boon

PARTNER AT DECHERT LLP SPECIALISING IN VC FUNDING

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Martin Frick

FOUNDER OF AMSANTIX

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Tushar Kuchhal

EVP TECHNOLOGY

AT LAZADA

Sound like a bit of you?

We are always interested in meeting people who believe in what we are doing and want to come on this journey with us.

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