We are a movement for change.
A Force for Good
Force for Good was born out of our frustration of not being able to find and connect with the people and charities that are making a difference for the causes we care about.
We know that there isn't a platform that globally recognises our impact across fundraising or volunteering. We believe companies don’t truly know what their employees care about, fundraise for or how they spend the billions of CSR days. We acknowledge that charities have very little budget or resource in digital to reach a wider audience.
We want to help.
Our purpose is to connect individuals, charities and corporates with one another to drive change globally.
We're not your standard team. We're incredibly passionate, talented and hardworking and know together we can achieve incredible things.
Our CEO, Lucy is incredibly passionate about all things philanthropy, sport and purpose, having raised over $2million for charity to date. Lucy’s vision is to use tech to enhance how philanthropy is done, making it more connected, accessible and tangible. Lucy is a driven, committed and purpose-led entrepreneur with success in building a business from the ground up. Former HSBC, Lucy has extensive experience in leading teams across Asia and working with some of the world's largest clients. Lucy won Women Leading Change in Asia and is excited for big things to come!
CEO & FOUNDER
Our CTO, Harish, developed AI-powered health pods, medical devices and healthcare services. He was also an innovation consultant for tech founders across various industries. He now turns his passion and skill sets into creative and strategic brand building. Undaunted by the evolving and unpredictable moods of the industry, Harish is determined to build a tech team that plays a front and centre role in driving change globally. Harish is Lucy's right hand man and is leading the charge in bringing the vision to life!
Our incredibly well connected Head of Partnerships, Christine Amour-Levar, is a versatile, purpose-driven leader with a depth of experience in International Marketing & Communications and Social Entrepreneurship, raising a total of $1.5 million dollars to date for charities that protect the environment and advance the position of women around the world. Christine is the United Women Singapore Gender Equality Impact Changemaker Award winner 2020.
HEAD OF IMPACT PARTNERSHIPS
As our Head of Marketing, Victoria brings over 13 years of experience and passion for charity and corporate marketing. Working across UK and Asia, she is passionate about creativity, innovation and purpose and has to date helped raise over $1.2m for charity in challenges all over the world.
HEAD OF MARKETING
Dave has been a professional fundraiser for the last 15 years, helping large and small charities across the UK to increase their income and impact. With a passion for innovation, strategy and engagement, Dave has developed award winning digital fundraising strategies, exciting new fundraising products and large-scale brand campaigns. Now, as part of the Force for Good team, Dave hopes to help charities to make the most of this exciting new movement and help them connect to new audiences that are passionate about social change.
UK CHARITY LEAD
Shabbir is a brand and communications specialist and a digital disruption expert! A member of PRCA-SEA and IPRS, Shabbir has worked across multiple industries and geographies, helping brands find their voice. Shabbir believes in the potential of technology in driving social change and is passionate about enhancing technology’s role on creating social impact.
MARKETING & COMMUNICATIONS MANAGER
Our Business Strategy Manager & Executive Assistant, Gerard, has a background in disrupting industries! Used to driving change as a disruptor brand, he plays a critical role in helping shape the future business strategy as well as supporting the team maximise their potential!
BUSINESS STRATEGY MANAGER & EXECUTIVE ASSISTANT
Farha brings deep knowledge and passion for social capital development. She uses these skills to help identify opportunities and support Force for Good users maximise their social impact through the platform. She is very excited to be part of the future of charitable giving and to drive change at a global level.
These guys help us get places we couldn't imagine. Together with our world leading advisors, we are on a mission to create change.
CHAIRMAN OF FORCE FOR GOOD & CO-FOUNDER OF TTB PARTNERS
TYCHO CAPITAL & CO-FOUNDER OF LAZADA
AVALON INVESTMENTS AND MD AT BANK OF AMERICA