• Lucy Bennett-Baggs

If you don't like the reflection. Change it

Updated: Jul 22

The 3am diaries by CEO & Founder, Lucy Bennett-Baggs

PART 2 | A follow up commentary to 'The (potential) Power of Unity'

It’s a hard topic to simply move on from, as it has been such a huge part of the global conversation, but when controversies and challenges come through in sport, it is often dismissed as simply a mirror up to society- and at times it is hard to argue.

But whilst significant improvements have been made within the world of sport over the last 10 years, right now is the time to double-down and frankly show that these intolerances and bigoted attitudes, will simply not be accepted. Not only that, but governments and social platforms, need to collectively show that there will also be serious consequences for any that challenge this. As despite the need for more to be done, I also passionately believe that sport has the power to lead society and be the catalyst for change.

It was in fact, in 2000, at the inaugural Laureus World Sports Awards, Founding Patron, Nelson Mandela, drew attention to the power of sport to drive positive social change, when he declared that:

"Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair. It is more powerful than governments in breaking down racial barriers. It laughs in the face of all types of discrimination."

How exhilarating then to see some positive news-stories this week that continue to champion overarching inclusivity in sport. Firstly, the announcement from Malala about her involvement and partnership with Always, in the launch of the #KeepHerPlaying campaign - a global campaign to keep girls in sports. And secondly, seeing UK broadcaster Channel 4 are gearing up to cover the 2020 Paralympic Games. Back for their third year covering the games they have just announced that 70% of the presenting team will also have a disability and have also dropped their latest ad ‘Super. Human’, spotlighting a deliberate use of language which has historically been used in a negative way.

Ellie Simmonds appearing in Brand Young's film, 'Super. Human'
JUST LAUNCHED | Channel 4's 'Super. Human' advertising campaign for the Tokyo 2020 Paralympic Games.

So to all those who seek to build an inclusive world of sport; keep going. As it is not just for those who govern or partake in sport to abide by and practice its values; to spectate or to enjoy sport is also agreeing to its values too.

These are also the fundamental values that underpin Force for Good, both within our community, as well as supporting, championing and spotlighting the causes that look to fight this behaviour in society.

We are one global community after all and together we can be a Force for Good 💪

Join our Waitlist and be the first to hear when we launch. We’re on a mission to change this. 🌎💛