• Lucy Bennett-Baggs

Women will make the world better. Fact.

Updated: 2 days ago

The 3am diaries by CEO & Founder, Lucy Bennett-Baggs


So whilst the billionaire boys club play in outer space, there are some heroines here on earth who are showing the world how real impact is made.


3 of the wealthiest men in the world: Elon Musk, Jeff Bezos and Richard Branson

This week in fact, Melanie Perkins - one of the youngest female tech CEOs in the world - announced that she and her co-founder Cliff Obrecht would be committing 30% of their remaining equity in Canva to philanthropic causes across the world, including eliminating extreme poverty, through the Canva Foundation. This is valued at $12 billion USD ($16.4billion).

And whilst she has made history with this feat, what has intrigued the world is the fact that she intends on giving the vast majority of her future wealth away too. The world needs more founders like Melanie Perkins!


Canva CEO and Founder Melanie Perkins

And she is not the only one, Melinda Gates, Priscilla Chan, Mackenzie Scott and many, many others - are all female billionaires who are using their wealth to make a significant impact on the world through their prosocial behaviour (defined as voluntary behaviour intended to benefit others) and this includes acts of helping and donating. In fact, research shows that women in general are also more likely to want to use their money for greater good and also give almost twice as much of their wealth away as men.


Yet whilst there are 9 male billionaires to every female billionaire (despite the relative swell over the last 10 years), the face of major impact philanthropy looks like a slow burn.


However, when this balance does shift, and when the day comes when women do control an equal (or dare I say more!) wealth; it is certain that the face of philanthropy will also change, and according to Forbes we can expect this to change in three ways:


1. Philanthropy moves from an ego-system to an ecosystem.
2. Investing in women and girls yields one of the best social returns.
3. Impact investing and impact as a proportion of all investments will become the norm.

So whilst we are looking to the future for the announcement of these future superwomen, why not join together with other passionate changemakers to amplify our collective power to drive change and make an impact. It is my belief that by making philanthropy more connected and transparent, where causal givers can see, track and understand the impact they are making, we will be able to dramatically shift the needle on our reliance on major donors to be the catalysts for change.


Together I know we can be a Force for Good 💪


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